That’s what Kashi (think healthy food) will donate to The Junior League for every Facebook “Like” our members, community partners and friends provide until February 22, up to a total of $75,000. Whatever funds we receive – and we hope it will be $75,000 – will be used for grants of up to $5,000 to individual Junior Leagues for their Kids in the Kitchen programs.
The program is in support of The Kashi REAL Project™, an initiative designed to raise awareness of the Real Food Deficit and amplify the work of non-profit organizations like The Junior League that are working to keep “real food” in the minds and hands of communities throughout the country.
Kashi decided to partner with The Junior League because of League-wide initiatives like our Kids in the Kitchen program, now in its seventh year, as well as the many exciting food and health projects by individual Leagues. This recognition of our commitment to the goal of promoting healthy nutrition in the communities we serve is a great reminder of what happens when more than 155,000 women volunteers come together to create lasting community impact.
What’s the catch? There isn’t one!
The Junior League is Kashi’s featured partner from January 31 to February 22, 2012.
Kashi will donate $10 every time a statistic related to the Real Food Deficit is shared via their Facebook page until the donation total reaches its maximum of $75,000. So please go to Kashi’s Facebook page, click on the Real Project tab, and click “Like” on the purple star to share…and tell everyone you know to “like” us, too!
The money we earn will be awarded to individual Leagues who apply for a grant—there are two levels, $2,500 and $5,000—to support their local KITK program. The grants will be distributed to winning applicants at this year’s Annual Conference in San Francisco.
Winning applicants will be selected based on their ability to demonstrate that funds will be used for KITK programs that make a measurable and sustained commitment to solving the Real Food Deficit in their communities!
It’s a great way to use social media to help a great cause…So do it today!