While back-to-school backpack programs remain one of the most popular Junior League programs, the Junior League of Bryan-College Station’s Stuff the Bus initiative creates a new wrinkle: fund-raising by flash mob.

JLBCS’ signature project – which aims to provide school supplies to over 16,000 students in Bryan-College Station – used the very latest in social media attention-getting tools this year with a community call to dance in public in front of Bryan’s Brazos Center.

You can see the results below, or here, in KBTX TV’s live coverage of the nearly 200 flash mob dancers participating in the event.

Together with community partners, JLBCS has successfully distributed supplies to over 100,000 students since the project began in 2000.

For more information about how JLBCS organized the event, click here.

Here’s coverage from KBTX (after the commercial):

Want to learn the routine? You might find this useful: