Making of the Roadmap

In the spring of 2009, Susan Danish, Executive Director of The Association of Junior Leagues International, Inc. made a call to Heather McLeod Grant of The Monitor Institute, a renowned think tank consultancy for the nonprofit sector.

Danish and the AJLI Board and Staff, over the course of several years of research and analysis, had discovered a troubling trend. Junior League membership, since peaking at just under 200,000 in the late 1990s, had been in gradual decline for more than a decade.

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