But what are we doing to attract them?

To jumpstart the conversation, here’s what six Junior Leagues have done:

  • The Junior League of New Orleans – As a result of Hurricane Katrina and losing many members who had moved away because of the storm’s devastation, JLNO relaxed new volunteer requirements and used its website as a recruiting tool.
  • The Junior League of London – In an effort to counter declining recruitment and retention numbers, JLL developed a five-year strategic plan to change the League culture to a more volunteer member-focused organization. Policies regarding volunteer membership requirements were made more flexible to reflect the life-stage issues faced by individual members or prospective members.
  • The Junior League of Orange County – JLOC’s Rapid Transition Provisional Program addressed the needs of both current and prospective members for “efficient and flexible training” while integrating Provisionals (what Junior Leagues call volunteers-in-training) more quickly into the Junior League by introducing earlier volunteer placements and done-in-a-day opportunities.
  • The Junior League of Long Island – Aware that many potential volunteer members had low or no awareness of he Junior League and its importance in this high-population region outside of New York City, JLLI created an awareness campaign about the Junior League that utilized both traditional and social media to attract potential members.
  • The Junior League of Baton Rouge – JLBR created a Diversity and Cultural Inclusion Committee to build cultural competency leadership traits to impact volunteer member recruitment as well as community programs and overall League functioning.
  • The Junior League of Dallas – JLD created a Diversity Task Force to make members aware of diversity issues and to make the Junior League as welcoming as possible, including the development of new member diversity recruitment strategies.

If you have great volunteer member recruitment and retention tips and stories, please post them on our Facebook page.